Lowest-cost leads for a car wash with Meta and Google Ads

Challenge

SkinCar, a car laundry in a RevoU project, needed leads at the lowest possible cost per lead.

Approach

• Set the initial strategy, audience targeting and keyword research.
• Created the ad content and copy for Facebook and Google Ads.
• Mapped SkinCar's customer lifecycle and planned the email campaigns that follow each stage.

Result

Facebook Ads generated 60 leads in 5 days at Rp7,964 per lead, and Google Ads 19 leads in 5 days, with cost per lead falling throughout.