Net sales up 40% in 2026 on 1.64% ad spend

Challenge

Acoustica needed marketing to bring in more qualified leads for Sales and grow revenue, on a tight monthly budget.

Approach

• Took ownership of SEM, Meta Ads, social media, content and SEO as one plan, each with a clear role in the funnel.
• Made Google Ads the main lead source with the largest share of budget, supported by Meta Ads for retargeting, TikTok and Instagram for awareness, content for every channel, and SEO for long-term organic traffic.
• Ran on a Rp32.5M monthly budget: Rp17.5M for ads and Rp15M for the marketing team.
• Set KPIs and OKRs for the team and aligned them with Sales and Leadership.

Budget per channel (monthly)

• SEM (Google Ads): Rp10.5M (Rp8M ads, Rp2.5M team), main lead source
• Meta Ads: Rp8M (Rp6M ads, Rp2M team), supporting leads and retargeting
• Social media: Rp8M (Rp3.5M ads, Rp4.5M team), TikTok and Instagram awareness
• Content marketing: Rp3.5M team, creative for every channel
• SEO: Rp2.5M team, long-term organic traffic

Result

• Net sales for January–September 2026 reached Rp9.61B, up 40% from Rp6.84B in 2025. Nine months of 2026 already beat full-year 2025 by 8%.
• Average monthly net sales rose 45%, from Rp738M (2025) to Rp1.07B (2026).
• Q3 net sales grew every year: Rp1.55B (2024), Rp2.02B (2025), Rp2.67B (2026).
• Ad cost stayed at 1.64% of net sales in 2026, about Rp61 in sales for every Rp1 spent on ads.
• In the first three months after I joined in 2023, net income grew by about 40%.

Net sales cover all of the company's brands. Source: Acoustica marketing reports 2024–2026 (2026 data through September).