SEO across three job-platform properties

Challenge

Three websites and apps, each with its own audience, needed one consistent SEO program.

Approach

• Keyword research, competitor analysis and content gap analysis for each property.

• Worked with engineering on Google Tag Manager, analytics and technical SEO fixes.

• Delivered regular SEO reports with actions for stakeholders.

• Managed an outsourced writing team with a KPI of 100 articles per month.

• Added schema markup and structured data for the job portal.

Result

Google Search clicks grew from 5.86M to 7.1M and impressions from 191M to 225M, comparing three-month periods. Organic traffic and lead acquisition grew 5–10%.