MileApp
SEO and Content Marketing Specialist
LinkedIn and Instagram content that nearly tripled click-through
Content pillars, briefs and A/B tested formats that lifted impressions, CTR and engagement.
- Year
- 2023
- Category
- Social Media
- Services
- Content planContent pillarsLinkedInInstagramReporting
>11K
monthly impressions at peak
>27%
LinkedIn CTR (was under 10%)
>23%
engagement rate (was under 16%)
Challenge
Before I joined in February 2023, MileApp's LinkedIn CTR was under 10% and engagement rate under 16%.
Approach
- Built the content plan, content pillars and briefs for the graphic designer.
- Diversified formats and A/B tested content, then kept adjusting after LinkedIn's algorithm changes.
- Used Instagram Stories to amplify LinkedIn posts, special days and client achievements.
- Handled partnerships, reporting and team development.
Result
Impressions stayed above 6,000 a month and peaked above 11,000 in May and June, with 4,000–6,000 clicks. CTR rose above 27% and engagement rate above 23%, later averaging over 35%.
Evidence
Screenshots and reports
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