Conversion rate optimization that cut bounce rate to 45%

Challenge

Client websites were getting visitors but losing most of them on the first page, before they read, clicked or got in touch. Technical issues were also holding back indexing.

Approach

• Audited the funnel in Google Analytics to find the landing pages where visitors dropped off.
• Ran conversion rate optimization (CRO) on those pages: clearer calls to action, content ordered around search intent, and faster load times through Core Web Vitals work.
• Gave the UX team SEO-backed recommendations, then tracked each change in Looker Studio dashboards for executives.
• Handled site migrations and indexability fixes so the improved pages could rank.

Result

Bounce rate dropped from 60% to 45%, meaning a quarter fewer visitors left without taking a next step, while organic traffic grew about 10% month over month.