SEO for a telco's game voucher and product pages

Keyword strategy, technical fixes and link building across desktop, mobile site and app.

757K

Google clicks in 3 months (from 717K)

13.7M

impressions in 3 months (from 10.4M)

7.6

average position (from 8.2)

Challenge

Product offers and landing pages competed for high-volume, short-lived searches on desktop, mobile site and app.

Evaluated product offers, landing page quality and traffic to plan short and long-term campaigns.
Reviewed technical SEO and recommended fixes.
Planned local and long-tail keywords and led off-page link building.
Optimized on-site content and UX to improve CTR in search results.

Comparing three-month periods, Google clicks grew from 717K to 757K, impressions from 10.4M to 13.7M, and average position improved from 8.2 to 7.6.

Evidence

Next project · PT. Ratna Asia

Core Web Vitals and indexing for client sites